Ken Doble × Multifamily X

Would Your Pitch Survive
the Owner's 2-Minute BS Filter?

Most vendors think they have a sales problem.
They actually have a pitch problem.

"I have a spam filter. I delete emails from people I don't know. I don't answer DMs on LinkedIn if I'm not interested. I have all the barriers."
Ken Doble, CRE Owner & Operator, 30+ years

After 30 years of buying, managing, and selling commercial real estate (and sitting through more vendor pitches than any reasonable person should), I've distilled what separates the 2% that get in the door from the 98% that get deleted.

Eight questions. Four minutes. An honest grade.

(Charlie Munger would say "invert, always invert." We did. We figured out everything that gets a pitch deleted, and turned it into a scorecard.)

Free. No tricks. Takes about 4 minutes.

8 criteria Scored by owners, not consultants No fluff

First, let's set the context.

Tell us about your product.

This helps us frame the results. None of this gets scored. It's just context.

Product / Company Name

What does it do? (One sentence, plain English.)

Primary buyer you're pitching to:

Property Owner Asset-level decisions, NOI focus PM Executive VP / Director, management company Regional / Site Regional manager or on-site team

Question 1 of 8

Analyzing your pitch…

Running it through the owner's filter.
This takes about 2 seconds. (Owners don't even give it that long.)

Preview

Here's how you scored on 3 of 8 criteria.

🔒

5 more criteria + your full action plan are waiting.

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You've seen 3 of 8 criteria.

The remaining 5 are where most pitches actually die.

Enter your email and we'll show you the full scorecard, including the specific owner objections your pitch is silently triggering, plus a priority fix list.

No sequences. No "weekly tips" newsletter you didn't ask for. No follow-up campaign disguised as value. Just the scorecard. (We hate that stuff too.)

A

out of 40

Your 8-Point Breakdown

What to Fix First

Based on your lowest scores, here are your highest-leverage moves:

Bonus

Five Books That Teach You How to Make Money the Honest Way

(Build better offers. Get in the door. Persuade without begging.)

Walk into most businesses and you'll see the same problem. The product is decent. The team works hard. But the offer is weak, the message is fuzzy, and the marketing feels like someone throwing spaghetti at the wall. Then they blame the economy. Or the algorithm. Or "the market."

The real problem is simpler: they never studied the craft of making an offer people want to buy. A handful of books can fix that.

1

$100M Offers Alex Hormozi

Hormozi explains a painful truth. Most businesses don't have a marketing problem. They have an offer problem. If the offer is strong enough, selling becomes easy. He breaks down how to increase value, stack bonuses, remove risk, and make the deal feel so obvious the buyer almost feels silly saying no. It's modern, practical, and dangerous in the right hands.

2

$100M Leads Alex Hormozi

Once you have a great offer, another question appears. Now what? This book answers the only question that matters after the offer is built: how do you get people to notice you? Hormozi walks through partnerships, outreach, content, and paid acquisition without the usual marketing nonsense. Just mechanics. Think of it as a field manual for attention.

3

The Ultimate Sales Letter Dan Kennedy

Kennedy is one of the great direct-response marketers of the last fifty years. This book shows how to structure persuasion. Headlines that pull people in. Proof that builds belief. Guarantees that kill hesitation. You'll start noticing the structure everywhere once you read it. Ads, landing pages, emails. Suddenly the tricks aren't tricks anymore. They're architecture.

4

Scientific Advertising Claude Hopkins

Written in 1923. Still better than most marketing advice written yesterday. Hopkins believed advertising should be treated like a laboratory experiment. Test it. Measure it. Improve it. Imagine that. A business discipline built on results instead of opinions. The book is short. But it quietly shaped a century of marketing.

5

Obviously Awesome April Dunford

Even great offers fail when customers misunderstand what you actually do. Dunford tackles the quiet killer of businesses: bad positioning. If the market puts you in the wrong category, the game is already lost. This book teaches how to define what makes you different and who should care. When positioning clicks, the right customers suddenly appear.

Put these five together and something interesting happens. You learn:

How to build an offer people want
How to attract attention
How to structure persuasion
How to measure marketing
How to position your business so customers understand it

That's most of the game. The rest is execution. And maybe a little courage.

This scorecard is based on what real CRE owners have told us: in podcast interviews, in pitch meetings, and in the deals that almost happened. The criteria don't change because the pitch is good. They're the filter every serious buyer runs whether they tell you or not.

Ken Doble, CRE Owner/Operator | Guest on Multifamily X

Would Your Pitch Survive the Owner's 2-Minute BS Filter?